Growth isn’t missing. It’s leaking.
Marketing and growth strategy for education, coaching and expertise-led brands. Find what’s working, fix what’s leaking, and scale it efficiently.
- Registered Training Organisations
- Accredited training
- Online courses
- Memberships
- Masterminds
- Certifications
- Learning portals
- E-learning
- EdTech
- Workshops
- Coaching providers
- Consultants
What got you here isn’t getting you further.
It usually shows up in one of a few ways. Which sounds most like you?
- You’re spending more on ads but not seeing the return, and you’re not sure where the next leads will come from.
- Things don’t convert like they used to, and you can’t tell if it’s the leads, the sales page or the offer.
- You don’t have the reporting or clarity to know what’s really working and what isn’t.
- Every new idea, decision and strategy still lands on you, and each one needs more of your time.
- There’s a gap in your marketing team, and you’re not sure another full-time hire is the answer.
- You want to step out of the day-to-day marketing without everything stalling.
Whichever it is, the root is usually the same: you’ve outgrown the way you’ve always grown. The answer is rarely more of the same. It’s finding where growth is leaking, across your marketing, your numbers and your team, and fixing that first.
I start with what you’ve already got.
Then I work out what stays, what scales and what needs fixing, so your next move goes into what’s actually driving growth.
The campaigns, funnels and offers already bringing in sales, and the ones that only look busy.
The pages, launches and handovers where good leads and happy students slip through.
Double down on what works, with leaner marketing, clearer reporting and AI and automation where they help.
Growth isn’t a straight-line funnel. It’s a loop.
The 4A Growth Map is how I find where your growth is leaking. Three stages run as a loop, with the system that drives them in the middle.
Most growth goes missing in the gaps between them.
I’ve run the ads, built the pages, and led the teams closest to revenue.
13 years helping education and coaching brands reach and impact more students and clients.
Brands that have outgrown the way they’ve always grown.
Education, coaching and expertise-led brands: RTOs and training providers, EdTech and online education, coaches, consultants and creators who’ve turned what they know into programs, courses and apps.
I’ve spent 13 years in education, from accredited training to online academies, memberships and coaching programs. I know how trust turns into revenue, and where it quietly leaks along the way.
You’re still doing what used to work. It just isn’t moving the numbers the way it did.
Every idea and decision still comes from you, so growth moves at the speed of your calendar.
Start with clarity, then grow in 90-day sprints.
However we work together, I work in growth sprints: clear priorities for the next 90 days, reviewed against your numbers.
4A Growth Audit
A full review of your marketing and growth: a questionnaire, my review, a call, and a written plan for your next 90 days, with a check-in at six weeks.
Strategy session
Want to talk through your next steps without a full audit? Bring your biggest growth question and leave with clear priorities.
1:1 Growth Advisory
For founders, or a senior marketer on their team, when growth has hit a ceiling. We work in 90-day growth sprints, with a monthly numbers-and-priorities call, a mid-month check-in and on-demand messaging in between.
Fractional CMO
For founders with a team that needs leading. Senior marketing and growth leadership, without the full-time hire. Where sales and marketing need leading together, I also step in as fractional Chief Revenue Officer.
Marketing and growth co-coach or speaker
For private programs, masterminds and communities. I join as a guest speaker, guest expert or monthly co-coach, with talks, hot seats and Q&As that help your members fix what’s leaking in their marketing.
Hi, I’m Louise.
I’ve been Head of Marketing, a Chief Revenue Officer leading Marketing, Sales and Product, and a fractional CMO to education and coaching brands for 13 years. That mix means I can see the whole customer journey, not just one channel, and spot where growth is slipping through.
Beyond the Funnel
Conversations and ideas on growing an expertise-led brand when the customer journey no longer runs in a straight line.
Ready to find where your growth is leaking?
Whether growth has flattened or it all still runs through you, let’s work out what’s working and what to fix first.
