Growth isn’t missing. It’s leaking.
Marketing and growth strategy for education, coaching and expertise-led brands. Find what’s working, fix what’s leaking, and scale it efficiently.
Most growth problems look like lead problems.
Sometimes they are, or the offer isn’t landing. But just as often, growth is leaking somewhere no one’s looking.
Launches that underperform. Ads that bring clicks but not enrolments. Students who love the program but never refer a friend.
As a business grows, the customer journey gets built in pieces. Nobody owns the handover between them, and that’s where growth quietly slips away.
I start with what you’ve already got.
Then I work out what stays, what scales and what needs fixing, so your next move goes into what’s actually driving growth.
The campaigns, funnels and offers already bringing in sales, and the ones that only look busy.
The pages, launches and handovers where good leads and happy students slip through.
Double down on what works, with leaner marketing, clearer reporting and AI and automation where they help.
Growth isn’t a straight-line funnel. It’s a loop.
The 4A Growth Map is how I find where your growth is leaking. Three stages run as a loop, with the system that drives them in the middle.
Most growth goes missing in the gaps between them.
I’ve run the ads, built the pages, and led the teams closest to revenue.
12 years helping education and coaching brands reach and impact more students and clients.
Education, coaching and expertise-led brands.
RTOs and training providers, EdTech and online education, coaches, consultants and creators who’ve turned what they know into programs, courses and apps.
I’ve spent 12 years in education, from accredited training to online academies, memberships and coaching programs. I know how trust turns into revenue, and where it quietly leaks along the way.
I also work with service and product brands that want to grow through authority and expertise-led marketing.
Three ways I can help.
4A Growth Audit
A marketing and growth audit of your customer journey: what stays, what scales and what needs fixing.
Fractional CMO and growth support
Senior marketing and growth leadership, without the full-time hire. We find what’s working, fix what’s leaking and scale it together.
Marketing co-coach for group programs
Running a coaching program or community? I join as a guest expert or monthly co-coach, with hot seats and Q&As that help your members fix what’s leaking in their marketing.
Hi, I’m Louise.
I’ve been Head of Marketing, a Chief Revenue Officer leading Marketing, Sales and Product, and a fractional CMO to education and coaching brands for 12 years. That mix means I can see the whole customer journey, not just one channel, and spot where growth is slipping through.
Beyond the Funnel
Conversations and ideas on growing an expertise-led brand when the customer journey no longer runs in a straight line.
Ready to find where your growth is leaking?
Whether you run a group program, a growing education brand or a coaching business with traction, let’s work out what’s working and what to fix first.
