Finally, a step by step process for managing online launches for your client

(Perfect for Virtual Assistants, OBMs, Marketing Service Providers and Seasoned Launch Pros)



You missed out!

we rotate our times to ensure all time zones can attend at least once per month

Let's cut to the chase

If you are here, you are probably a Virtual Assistant, OBM, Launch Manager or Virtual Service Pro who falls into one of these buckets ...

Your are new to launching and want to learn to offer Launch Management

OR you've managed launches before and are ready to go pro

If this is you, you likely:

  • Understand the basics of what a launch is and how it works but don’t know what you don’t know.
  • Are interested in learning more about the process of launch management so you can offer this service to existing or future clients.
  • Have current clients that already do, or want to do launches, but don’t really have a system or thorough project plan in place to make sure everything gets done.

If this is you, you likely:

  • Have done launches in some capacity before and you LOVED it! BUT, it was a little chaotic, rushed, and 'on the fly'. You were like a duck in water - calm on the surface but below, you were paddling as fast as you could to keep up.
  • Know launch management is something you want to keep offering, but you can't keep managing them the way you do sustainably.
  • Know that there has to be more efficient streamlined ways of executing each phase of a launch.

Has managed launches before and ready to go pro

  • You've done launches in some capacity before and you LOVED it! BUT, admittedly it was a little chaotic, rushed, and 'on the fly'. You were like a duck in water - calm on the surface but below, you were paddling as fast as you could to keep up.
  • You know launch management is something you want to keep offering, but you can't keep managing them the way you do sustainably.
  • You know that there has to be more efficient streamlined ways of executing each phase of a launch
  • You know that with the right systems, templates and processes in place you would be the perfect person to help your clients have amazing launches.
Bottom line is, you know that with the right systems, templates, processes and strategy knowledge in place you are the perfect person to support your clients to have amazing launches

If that's you, you are in the right place!

I've been there...

I started managing launches back in 2013, and since I've seen an explosion of ‘launch methods’, technology options, promotional platforms, launch gurus … you get the gist.

On one hand it’s great that clients are more self educated than ever. But our job, as launch managers, has become more challenging. We need to be across it all, on top of the latest trend in launching and know how to use that latest tech.

But it's important to understand that the FUNDAMENTALS  of launching haven't change that much.

The skillset of a Launch Manager can be broken down into THREE key areas

Strategy  |  Execution  Optimization


This skillset is essential to becoming the trusted and go to launch strategist your clients rave about.
With broad marketing knowledge from the psychology of why launches work, to how to pick the perfect strategy for your client and everything in between.


This skillset is the FOUNDATIONAL and CRITICAL skillset needed to project manage the launch from start to end
It's where all new launch managers start and what Launch Manager Pros have dialed in to perfection. You know everything that needs to be done, who is doing it and when.


This skillset is what sets you apart, being able to analyze, improve and optimize a launch before during and after.
With broad skills in reporting, improving show up rates, saving abandon carts, auditing sales page and so much more.

So what if I gave you...

 My entire execution blueprint to plug into your own launch management offerings.

AND a download of all my best strategies and tactics to give you a new depth of knowledge when it comes to all things Strategy and Optimization.


Launch Manager Pro

Let's take a peak under the hood ...

Fundamentals of Launching

We'll begin our time together by discussing the fundamentals of launching AND your evolving role as a Launch Manager. This section is jam packed with everything you'll need to set the foundation. We'll cover all my key principles, frameworks and approaches to set you up for success

The Anatomy of a Successful Launch

This section is ALL about strategy. We will dive deep into the psychology of launching, how to set goals and KPI's, how to utilize persuasion techniques to improve sales, and much more. This is your go to section if you are ready to own your role as a launch strategist for your clients.

5 Phase Execution Blueprint

You'll gain access to my tried and tested 5 phase launch framework that will guide you through planning and execution of every single stage of a launch. Each of the 5 modules provide in depth tutorials, templates, and plug and play processes to ensure you have everything covered before you move on to the next phase. This covers everything from that very first call with your client, all the way through planning, launching and debriefing at the end. This is your bread and butter execution section.

Launch Optimization Library

This is your go to section for everything optimization. Want to know how to improve open rates? How to save people from leaving the cart page? Boosting show up rates on webinars? What to do if you are mid launch and it's not going to plan? Then all you need to do is dive into this library and find exactly what you need to solve your problem and or take that launch to the next level.

How you will access all your goodies

We have designed this program for two uses.

Most of our core modules are designed to be done in order so that you under key concepts before you move on. They are also designed to ensure you TAKE ACTION, creating your own versions of all the documents as you go so that you have a completed resource by the end of the lessons.

Other areas of the program are designed so that you can dive in only to areas that interest you. This is perfect if you want to learn more about a specific launch strategy or solve a problem you are already having mid launch. You are not expected to sit and watch them all in order.

As such, the core program is designed to be completed over a 9 - 12 week period, dedicating 2 - 4 hours a week to not only the program content but applying the lessons and using our flexible templates to create your own documents and processes ready to use with your next client.

The program content releases over a staggered 9 week period however you are welcome to complete this in your own time, at a pace that suits you.

Louise's training style made it so easy for me to get to grips with how to plan and manage launches

- Frances G. | OBM

But, there's more! Hello Bonuses!

Introducing our fully updated Resource Libraries!

All three are updated on a regular bases to ensure you have the most up to date information no matter what phase of a launch you are in.

($997 value)

Acronyms & Terminology Resource Library

The go to place for any words or terms you are not familiar with. PLF Formula, ClickFunnels, Evergreen, UTM Parameters … we’ve got you covered.

Examples Resource Library

The go to place for examples of launch and marketing elements we love. Landing pages, sales pages, Facebook ads and more. So you never have to start from scratch and always have examples to show your clients.

Template Resource Library

Any time we reference a template, briefing document, checklist, content plan, spreadsheet you’ll find it here. Ready to be copied, used and made your own to wow your clients. 

OMG wows I am doing your course at the moment and it's a game changer. I love how you presented, the practical information on HOW to deliver a launch and how to best serve the client. I have just started but already landed a launch client and putting your teachings to good use! 



Plus, our Launch Deep Dive Hubs

These three deep dive hubs are going to take your knowledge, skill and expertise to a whole new level!

They will support you as you grow from simply project managing the launch to becoming the launch expert who can advise on every detail and weigh in on strategy with confidence. That is where this industry really becomes lucrative $ for you!

Activity Deep Dive Hub

Through this program you'll learn all about the activities that power any launch. The deep dive hub allows you to explore each in even more detail. What they are, how they work, when you should use them and best practices. From challenges, to webinars, from Q&A sessions to Online summits - we've been there, done that and sharing it all with you.

($697 value)

Asset Deep Dive Hub

Assets are like the foundations of your launch, they are your landing pages, the sales pages, cart pages, webinar rooms. They are the cogs that make the launch go! And we'll take you behind the scenes on best practices and our tried and tested frameworks to ensure these are the best as they can be for every launch.

($697 value)

Amplifier Deep Dive Hub

Amplifiers are what support people to see and interact with your launch. Think emails, Facebook ads, social media, community. We'll take you through all the common amplifiers in a launch, how they work, what the strategy looks like and more so that you feel confident in driving and nurturing as much traffic during the launch as possible.

($697 value)

+ some extra launch goodness!

Program Management Essentials

If you are working as a VA, OBM, or assistant for your client it’s likely you’ll also be involved in welcoming and managing your clients new customers into their program. This bonus module will cover the essential foundations of successfully managing this process for your client and managing ‘wow’ experiences for them.

($297 value)

My Tech Favourites

A resource that covers my tech favourites that I love using with launch clients. If your client is missing a key piece of tech you can easily reference and use this to help make a decision about what your client needs.

($47 value)

Healthy Wellthy Launch Plan

Let’s avoid launch burnout with a very different but equally important type of launch plan. My good friend Vesna Hrsto and I have created a very special exclusive resource that includes a step by step guide on how to manage your health and energy during busy launch weeks, as well as a handy resource for healthy energy boosting snacks and go to foods, plus mindset audios you are going to LOVE to keep you zen, calm, and on task, even if the tech ‘sh&t’ does hit the fan!

($497 value)

+  6 months of access to

The Marketing Lab!

We think you'll agree that you are going to have everything you need to succeed as a Launch Manager, but there is one more thing we think is important to success - other people. The Marketing Lab includes three incredibly exciting and important elements that we know you are going to love. Not only will these support you in your Launch Management journey but it's designed to go BEYOND that. Providing you insight and trainings around marketing, evergreen funnels and more so that you can become all round marketing specialist. Even if you only ever offer launch services, the power in being able to advise on what comes before and after your support is invaluable to your clients.

($1792 value)


Our exclusive community will be your go to for any questions you have about this program, launches you are working on or other topics you want to learn more about. We have an incredible community of launch managers, VA's, OBMs and more all with different levels of experience and skillsets so you can truly tap into each others expertise as well as myself and my team.

Q&A and Expert Calls

We are excited to have several experts lined up to provide even more insights that will support your learning. These calls are designed either as Q&A sessions to get your questions answered or as training sessions to support and expand on your learnings.

Special Marketing Trainings

From project management to copywriting, Facebook ads to Black Friday strategies and more. We have several special trainings lined up to expand on your marketing learnings across the board. Best of all you get to request new topics you'd love to learn more about!

I found LMP to be extremely helpful and thorough. It's a pretty robust program which is perfect for those who are just starting out with launch management but still relevant for those already doing the work.

I've learned quite a bit from the program and I find myself referring back to it regularly when things come up with client launches. The private Facebook group is also great because Louise is very quick to answer questions and holds live Q&A calls which are also very helpful to get real time support and feedback. I've gone to her for advice on specific client launches and she's always happy to offer support.

I highly recommend LMP for anyone that's looking to up level with launch management services.

Alyssa G

Launch Manager


Initially this program drips over a series of weeks to ensure you can complete the core program in order without overwhelm. Access is broken down into three stages over 9 weeks.

After the initial 9 weeks you can continue to access the content as and when you need it in any order you wish.

STAGE 1 (Weeks 1 and 2)
We start our time together by focusing on everything you need to know BEFORE you start your Launch Plan.
We cover everything from the Fundamentals of launching, to your role as Launch Manager, Anatomy of a successful launch and the very first of our execution modules all about 'Launch Initiation' with your client.
You'll also get access to some of our bonuses and resource libraries so you have everything you need at your finger tips!

STAGE 2 (Weeks 3 - 5)
We then shift our focus to everything you need to know and consider BEFORE day 1 of Launch. We will be covering everything related to Launch Planning and Setup so that you can confidently start any launch knowing you have all the major components of the launch covered.

STAGE 3 (Weeks 6 - 9)
We will then deep dive into everything that happens both DURING and AFTER the launch, including the opening of our Launch Optimization Library so that you can ensure you stay on top of all the moving pieces, can troubleshoot as you go and close off a launch with your client on a high!


*Timings and weeks subject to change. Changes to this schedule will be communicated with members



You missed out!

we rotate our times to ensure all time zones can attend at least once per month


$520USD x 3

  • Entire Launch Manager Pro Program
  • Acronyms and Terminology Resource Library
  • Examples Resource Library
  • Template Resource Library
  • Activity Deep Dive Hub
  • Asset Deep Dive Hub
  • Amplifier Deep Dive Hub
  • Bonus: Program Management Essentials
  • Bonus: My Tech Favourites
  • Bonus: Healthy Wellthy Launch Plan
  • 6 months access to The Marketing Lab

As an Online Business Manager, I got to a point where I needed to make a change in order to get more fulfillment from my OBM business. I decided that I had to niche down, to offer Launch Management services to my clients.

I searched online and soon realized that there was very little launch management training available. When I came across Louise's Launch Manager Pro program and saw how many modules were on offer at such an affordable price, I purchased without hesitating as I had only seen one other program which was over 4 times the price!

The LMP program has exceeded my expectations! Louise's training style made it so easy for me to get to grips with how to plan and manage launches, she even gives you an understanding of the branding and marketing elements that help to make client launches successful! I now have the knowledge and all the templates I need to confidently manage my client launches.

I highly recommend Louise's LMP program!


Online Business Manager

You have 2 choices:

You can continue what you are currently doing

  • Continue offering generalist Virtual Assistant, OBM, Project Manager or Virtual Support Pro Services and not sharpening your skills, so that you can offer in-demand Launch Management services OR ‘Winging’ it as you go, with bits and pieces you have done in previous Launches

  • Piecing together what to do based on courses you have done on ‘how to launch’ meant for business owners not strategists, managers or implementers

  • Starting from scratch each time with no SOPs or templates you can use to speed things up

You can join Launch Manager Pro and

  • Learn how to become a Launch Manager, having everything you need to create and execute comprehensive project plans

  • Work seamlessly with team and contractors who enjoy how easy you make it for them to do their best work

  • Have happy clients that love how easy you make it for them to show up, serve their audience and do what they love

  • Be confident in creating successful launch strategies you can execute from beginning to end

Which would you prefer?!

Total Value: $7,708

Get started for as little as $520USD

Ask away!

Frequently Asked Questions

What experience do I need to already have?

We have people of all levels of experience join us from VA's who have never done a launch to experienced OBMs looking to fill gaps in their knowledge and grab some handy templates and processes. Ideally you will have already been involved in a few launches for your clients. This isn't a prerequisite BUT it does allow you to apply what you are learning to launches you have already been a part of. But don't worry, we cover off all the basics of launching so that no matter your level of experience you can get over all elements of launching.

I own an agency, can I buy this for someone on my team?

Of course you can! We have deliberately separated out the content related to growing a launch management business so that those who are working as part of an internal team can still get the same great experience out of all the modules. We have several agency employees and contractors in the community.

How long does the course take to complete?

This is really up to you. The program initially drips over 9 weeks.

We have structured the program so that you can complete it as fast or as slow as you need and many people cherry pick what they need RIGHT NOW and then come back to the other parts later. 

We want you to be able to use this program like a 'go-to' resource no matter what stage of launch you are working on.

Most people complete the program over about 12 weeks, some people can do it in just a few weeks!