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Finally, a step by step process for executing each phase of an online launch for your client
(This is perfect if you’re starting out on your first launch or a seasoned pro looking to refine your processes)
So, lets cut to the chase
If you are here, you are likely a Virtual Assistant, OBM, Marketer, or Operations Manager who ...
is new, or fairly new, to launching
You are interested in learning more about the process of launch management so you can offer this service to your existing or future clients.
Your current clients already do, or want to do launches, but don’t really have a system or proper project plan in place to make sure everything gets done.
You understand the basics of what a launch is and how it works but you just "don’t know what you don’t know".
You know that with the right systems, templates and processes in place you could be the perfect person to help your clients have amazing launches.
Has managed a few launches
And you LOVED it! BUT, admittedly it was a little chaotic, rushed, and 'on the fly'. You were like a duck in water - calm on the surface but below, you were paddling as fast as you could to keep up.
You know launch management is something you want to keep offering, but you can't keep managing them the way you do sustainably.
You know that there has to be more efficient streamlined ways of executing each phase of a launch
You know that with the right systems, templates and processes in place you would be the perfect person to help your clients have amazing launches.
Well, then you are in the right place!
I've been there...
When I started managing launches in 2013 the industry was very different than it is today.
The last 10 years has seen an explosion of ‘launch methods’, technology options, promotional platforms, launch gurus … you get the gist.
On one hand it’s great that clients are more self educated than ever. But our job, as launch managers, has become more challenging. We need to be across it all, on top of the latest trend in launching and know how to use that latest tech.
But honestly, the FUNDAMENTALS of launching don’t change that much.
This is me, getting started back in 2013
Launch Management is really broken down into THREE key skillsets
Strategy | Execution | Optimization
The strategy and optimization pieces can take a little longer to properly master and develop over time with the support of mentorship and good ole hands on experience, because it's not something you can learn once and apply exactly the same way every single time you do a launch. They are nuanced, they are dynamic and much of it really comes with being exposed to as many launches as possible.
Execution really is that FOUNDATIONAL skillset that sets you up for success as a Launch Manager.
It's the bread and butter of your role, it's essentially how you project manage the launch from start to end. Unlike strategy and optimization, execution is much more standardized and replicable, and it is where I recommend both new launch managers focus on mastering first AND where experienced Launch Managers go to improve the core deliverability of their services and offerings.
That's why I'm giving you my entire execution blueprint to plug into your own launch management offerings.
Launch Manager Blueprint
Let's take a peak under the hood ...
1. Fundamentals of Launching
We'll begin our time together by discussing the fundamentals of launching AND your evolving role as a Launch Manager. This section is jam packed with everything you'll need to set the foundation. We'll cover all my key principles, frameworks and approaches to set you up for success
2. Five Phase Launch Execution Blueprint
You'll gain access to my tried and tested 5 phase launch framework that will guide you through planning and execution of every single stage of a launch. Each of the 5 modules provide in depth tutorials, templates, and plug and play processes to ensure you have everything covered before you move on to the next phase. This covers everything from that very first call with your client, all the way through planning, launching and debriefing at the end.
3. Access to THREE Resource Libraries
These resource libraries cover all the templates & processes you'll need plus you'll also have access to examples we love; and terms and acronyms you need to know throughout the launch phases.
4. Access to THREE Bonus Trainings
Cover everything from my tech favourites and a fantastic Healthy Wellthy Launch Plan to Program Management Essentials for those of you who will also be responsible for a world class onboarding experience for your clients new students.
5. Access to Activity Guides + Webinar Deep Dive
[BRAND NEW - GET FIRST ACCESS]
You will be amongst the first to get access to our brand new Activity guides (covering all the popular launch activities such as challenges and video series) as well as a comprehensive Webinar Deep Dive that includes everything you need to support your client in executing a webinar launch. Be the first to access this brand new resource when it's released in April!
How you will access all your goodies
We have designed Launch Manager Blueprint to allow you spend enough time on each phase to ensure you have all the templates and processes you need in order to successfully move forward to the next phase without gaps or confusion.
As such it's designed to be completed over a 6 - 12 week period, dedicating 2 - 4 hours a week to not only the program content but applying the lessons and using our flexible templates to create your own documents and processes ready to use with your next client.
Louise's training style made it so easy for me to get to grips with how to plan and manage launches
- Frances G. | OBM
What about those resource libraries!
All three are updated on a regular basis to ensure you have the most up to date information no matter what phase of a launch you are in.
Acronyms & Terminology Resource Library
The go to place for any words or terms you are not familiar with. PLF Formula, ClickFunnels, Evergreen, UTM Parameters … we’ve got you covered.
Examples Resource Library
The go to place for examples of launch and marketing elements we love. Landing pages, sales pages, facebook ads and more.
Template Resource Library
Any time we reference a template, briefing document, checklist, content plan, spreadsheet you’ll find it here.
+ hello bonuses!
Hand picked to support you with other tasks you may be supporting your clients with during a launch PLUS supporting YOURSELF - no burnout here!
Program Management Essentials
If you are working as a VA, OBM, or assistant for your client it’s likely you’ll also be involved in welcoming and managing your clients new customers into their program. This bonus module will cover the essential foundations of successfully managing this process for your client and managing ‘wow’ experiences for them.
My Tech Favourites
A resource that covers my tech favourites that I love using with launch clients. If your client is missing a key piece of tech you can easily reference and use this to help make a decision about what your client needs.
Healthy Wellthy Launch Plan
Let’s avoid launch burnout with a very different but equally important type of launch plan. My good friend Vesna Hrsto and I have created a very special resource that includes a step by step guide on how to manage your health and energy during busy launch weeks, as well as a handy resource for healthy energy boosting snacks and go to foods, plus mindset audios you are going to LOVE to keep you zen, calm, and on task, even if the tech ‘sh&t’ does hit the fan!
And something BRAND NEW is coming...
In April we will be releasing our brand new upgraded Activity Guides + an in depth Webinar Deep Dive we know you're going to love!
All Blueprint students will get FREE access as soon as it's released in April.
Our activity guides give you a central place to learn about different types of launch activities. From challenges, to webinars, from Q&A sessions to Online summits - we've been there, done that and sharing it with you. An topline overview of what they are, how they work, when they are best used in a launch and the tech you'll need to make them happen. These provide a good overview to support your learning.
Webinar Deep Dive
Our brand new webinar deep dive will provide you with an in depth look at how to manage webinars for your client. We use what you have learnt in the program and apply it directly to a webinar launch. Covering in detail how a webinar works, when to use it, the tech you'll need and how to manage a webinar launch from start to finish. Most clients will start or use webinars as part of their launch so this is a perfect launch activity to deep dive into!
But what if you also want to learn the Strategy and Optimization pieces?
If you are ready to really hone your skills and become a Launch Manager Pro then I've got you covered.
We will be swinging open the doors to our Launch Manager Pro program again later this year and by grabbing Launch Manager Blueprint NOW you will not only get EARLY BIRD ACCESS to get your hands on our advanced program but you will also get a Blueprint VIP discount!
So grab blueprint NOW, focus the next few months on refining execution, and then come doors open time for 'Pro' you'll be first in line to join our community of PROS where we will be diving deep into all things Strategy and Optimization. WIN-WIN! *
FLEXIBLE PAYMENT PLAN
$290 x 2
Join on our exclusive payment plan and your content will unlock in order over 6 weeks to allow you to get the very best out of each weeks content!
PAY IN FULL AND SAVE!
Pay in full and get instant access to the entire program! Perfect for those of you mid launch that need to cover something specific or if you like to binge watch and implement fast.
Both payment options give you access to:
- Entire Launch Manager Blueprint Program
- Acronyms and Terminology Resource Library
- Examples Resource Library
- Template Resource Library
- Bonus #1: Program Management Essentials
- Bonus #2: My Tech Favourites
- Bonus #3: Healthy Wellthy Launch Plan
- Bonus #4: Activity Guides + Webinar Deep Dive (April access)
- Future VIP Discount to Launch Manager Pro*
You have 2 choices:
You can continue what you are currently doing
- Continue offering generalist Virtual Assistant, OBM, Project Manager or Virtual Support Pro Services and not sharpening your skills, so that you can offer in-demand Launch Management services OR ‘Winging’ it as you go, with bits and pieces you have done in previous Launches
- Piecing together what to do based on courses you have done on ‘how to launch’ meant for business owners not implementers
- Starting from scratch each time with no SOPs or templates you can use to speed things up
You can join Launch Manager Blueprint and
- Learn how to become a Launch Manager, having everything you need to create and execute comprehensive launch project plans
- Work seamlessly with team and contractors who enjoy how easy you make it for them to do their best work
- Have happy clients that love how easy you make it for them to show up, serve their audience and do what they love
Which would you prefer?!
Frequently Asked Questions
We have people of all levels of experience join us from VA's who have never done a launch to experienced OBMs looking to fill gaps in their knowledge and grab some handy templates and processes. Ideally you will have already been involved in a few launches for your clients. This isn't a prerequisite BUT it does allow you to apply what you are learning to launches you have already been a part of. But don't worry, we cover off all the basics of launching so that no matter your level of experience you can get over all elements of launching.
Of course you can! We have deliberately separated out the content related to growing a launch management business so that those who are working as part of an internal team can still get the same great experience out of all the modules. We have several agency employees and contractors in the community.
This is really up to you. We have structured the program so that you can complete it as fast or as slow as you need and many people cherry pick what they need RIGHT NOW and then come back to the other parts later.
We want you to be able to use this program like a 'go-to' resource no matter what stage of launch you are working on.
Most people complete the program over about 12 weeks, some people can do it in just a few weeks!
Due to the nature of the provision of templates, checklists and downloadable material no refunds are provided for withdrawal or a change of mind. Circumstances which warrant refund (as outlined in our terms of sale) are considered on a case by case basis and only available within the first seven (7) days after purchase.
Prior to purchase we recommend you read our full terms of sale here.